Destination Management Companies Compete in First "Las Vegas Monorail Spy Game" to Celebrate National Tourism Week.

Las Vegas-Based TBA Global Earns First-Place in Debut AdVenture Vegas Competition

LAS VEGAS -- The adventure-seeking spirit of Las Vegas was on full display during AdVenture Vegas' debut "Las Vegas Monorail Spy Game" competition, pitting the city's top destination management companies (DMCs) in a head-to-head race in celebration of National Tourism Week. Top industry participants, who promote Las Vegas by profession, successfully utilized the Las Vegas Monorail to infiltrate the inner sanctum of the world-famous Las Vegas Strip and worked together following a trail of clues to sniff out actors portraying real, live spies in this first-of-its-kind adventure.

"It has been a pleasure to partner with AdVenture Vegas to debut the first 'Las Vegas Monorail Spy Game' and celebrate National Tourism Week with some of the most friendly, esteemed people who bring visitors to Las Vegas and promote our city as a premier destination," said Ingrid Reisman, vice president of corporate communications for the Las Vegas Monorail Company. "We hope to do more events, activities and promotions that continue to increase the role of the Las Vegas Monorail as part of the Strip experience."

Dressed in themed attire, more than 70 people from Las Vegas' leading DMCs, including Alan Waxler Group, Baskow and Associates, LT Eventions, Panache, PRA Destination Management, TBA Global, USA Hosts, and VegasHotSpots.com, teamed up to participate in the "Las Vegas Monorail Spy Game." Culminating at Sprint Central, inside the Las Vegas Convention Center Monorail Station, was a festive awards reception where the first place team, Las Vegas-based TBA Global, was recognized with a "Las Vegas Monorail Spy Game" trophy, a $1500 gift certificate from AdVenture Vegas and an office lunch to PF Chang's China Bistro - in addition to exclusive bragging rights. VegasHotSpots.com was the second place winner and a three-way tie for third place was between Baskow and Associates, Panache, and USA Hosts with Baskow and Associates taking the victory by winning a cheer-off.

"As a top destination management company in Las Vegas, TBA Global is constantly reviewing our city's great options. Participating in the 'Las Vegas Monorail Spy Game' was an exciting, new way for TBA Global to experience the glitz and glamour of the Las Vegas Strip and to learn more about the Monorail," said Rebekah Johnson, Director of Sales for TBA Global. "The Monorail Spy Game is an action-packed, synergetic, team-building exercise that further allowed my company to further demonstrate our ability to work together as a team while having fun."

"The Las Vegas Monorail was the perfect transportation solution for plotting a course along the Strip," explained Chad Hardy, president of AdVenture Vegas. "It allowed the teams to visit numerous high-profile rendezvous points quickly and easily - adding to the urgency and thrill of the race as they tried to search out spies and decipher the game's text messages, maps and clues."

The first-ever "Las Vegas Monorail Spy Game" served as a precursor to National Tourism Week, May 12-20, which was developed to promote a wider understanding of travel as a vital and major U.S. industry.

Created by AdVenture Vegas, the "Las Vegas Monorail Spy Game" showcased the Monorail as an accessible transportation solution that offers Las Vegas' 38 million annual tourists a quick and safe way to navigate the Strip.

ABOUT THE LAS VEGAS MONORAIL

The Las Vegas Monorail provides an easy and convenient connection to the Las Vegas Strip, linking riders to the city's world-class restaurants, shows, shops, clubs, hotels and casinos. Monorail passengers can travel the world-famous Las Vegas Strip in 15 minutes or less in a safe, comfortable and clean environment. Currently, the privately-funded Monorail system has seven stations: MGM Grand; Bally's/Paris Las Vegas; Flamingo/Caesars Palace; Harrah's/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. For more information on the Las Vegas Monorail visit www.lvmonorail.com.

ABOUT ADVENTURE VEGAS

Las Vegas-based AdVenture Vegas (www.venturevegas.com) offers one-of-a-kind adventure game experiences and an unmatched approach to team-building activities where 'The Amazing Race' meets 'Mission: Impossible.' A combination of education and entertainment-themed adventures pose physical and mental challenges for participants and their teams. The games can travel to any destination, bringing the flavor of Las Vegas to any hometown for conventions, conferences, bachelor and bachelorette parties, family functions, thrill seekers, tourists and more.

ABOUT TBA GLOBAL

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences.